BTA is offering prizes in a bid to enroll 300 people by year’s end
The AnchorBDA programme seeks to create ‘tourism ambassadors’. Photo supplied
A free programme that seeks to elevate the skillsets and knowledge of those who work in hospitality is offering prizes as a way to encourage enrollment.
The Bermuda Tourism Authority aims to enroll 300 new participants in its AnchorBDA programme before the end of this year.
A press release stated: “This initiative seeks to enhance the skills and service standards of Bermuda residents and hospitality professionals through a comprehensive programme. The first 300 individuals to complete the programme by December 2024 will receive exclusive prizes.”
The six-module course (also available for groups) debuted last year; the curriculum was developed in Bermuda and assured by City & Guilds. One of its goals is to create ‘tourism ambassadors’.
BTA says that the course provides participants with “a comprehensive understanding of Bermuda’s cultural history, tourism goals, authentic customer service, and the importance of sustainability and inclusion”.
BTA CEO Tracy Berkeley said the AnchorBDA programme elevates the knowledge bank of our tourism workforce, facilitates community involvement as outlined in the National Tourism Plan, and supports a mandate – set out in the Bermuda Tourism Authority Act 2014 – to encourage education and training.
She added: “By investing in the development of our local talent, we are strengthening Bermuda’s position as a quality destination while ensuring our residents are empowered to play an active role in the island’s tourism success. The programme is built by Bermuda, for Bermuda, and that is a key aspect of its value.”
Jakai Franks, BTA’s VP, Operations, said the programme was designed to inspire confidence in future employers, providing a credential that reflects the highest standards in tourism and service: “We invite all Bermuda residents to take advantage of this valuable learning opportunity.”
And Davida O’Brien, Tourism Standards & Training Manager, who led the development of AnchorBDA, said: “… The momentum is building with nearly one-hundred organisations and stakeholders having participated in the programme so far. We encourage individuals, associations and businesses to register for the complimentary programme before the end of the year.”
The programme is designed for those with an interest in, or who are currently involved in, Bermuda’s tourism industry. For more information and to register, visit AnchorBDA Specialist Programme
