Magazine returned to the island, 30 years on
Cambridge Beaches was among the key locations for the swimsuit shoot. Image: BTA
Press Release:
“The Bermuda Tourism Authority is proud to announce a strategic partnership with Sports Illustrated Swimsuit, the world-renowned lifestyle magazine, to serve as one of the official locations for the 2025 issue, on stands in May.
This collaboration will showcase Bermuda’s stunning landscapes and unique charm as the backdrop for the publication’s highly anticipated annual issue, marking a significant comeback having last served as the star location for the magazine’s Swimsuit Issue in 1995.
Thirty years ago, Sports Illustrated Swimsuit captivated readers with its 1995 Swimsuit Issue titled ‘Basking in Bermuda’ featuring supermodels, Cheryl Tiegs, Ashley Richardson, and Rebecca Romijn photographed by Walter Iooss Jr., and the cover featuring Daniela Pestova photographed by Mike Reinhardt. The issue showcased the island’s unmatched natural beauty and stunning landscapes, with South Shore Beach featured on the front cover.
Now, three decades later, the magazine has returned to showcase Bermuda’s vibrant culture, hidden gems and natural wonders to reflect the spirit of adventure, athleticism, and style that the publication is celebrated for.
Taking place in March 2025, the shoot features an inspiring lineup of influential models, entrepreneurs and athletes, with a strong emphasis on body positivity and inclusivity. In a unique collaboration, the Swimsuit Issue worked alongside local Bermudian artists, designers, and communities to authentically represent the island’s iconic charm and lively spirit through supporting print and digital editorial content as well as social posts and stories to a following of over 10 million users.
The shoot was filmed across Bermuda’s breathtaking beaches, hidden coves, cultural hotspots, and luxury properties, with a special focus on the iconic Cambridge Beaches Resort & Spa.
With its stunning ocean views and rich history, the property embodies the island’s timeless beauty, making it the perfect location for this year’s feature.
Clarence Hofheins, General Manager at Cambridge Beaches Resort & Spa shares “I would like to extend our heartfelt gratitude to the Bermuda Tourism Authority for their ongoing partnership and collaboration and for bringing such exciting opportunities such as Sports Illustrated Swimsuit to our door. The organisation’s support has been invaluable in helping us showcase the beauty and hospitality of Bermuda on a global scale whilst increasing exposure for local businesses like ours to international travelers. We look forward to strengthening our relationship as we grow and thrive as a premier destination.”
Jamari Douglas, VP of Marketing, PR and Communications at BTA states “The return of Sports Illustrated Swimsuit to Bermuda underscores the island’s status as a leading destination for luxury travel, fashion photography, and world-class experiences and we are beyond excited to welcome the team. This milestone partnership not only reinforces Bermuda’s appeal as a top tourism destination but also spotlights its commitment to inclusivity, creativity, and natural beauty on a global scale”.
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For more information on Bermuda visit www.gotobermuda.com
