Day passes, cabanas and dining available from August 13 ahead of the resort’s full reopening
Bermuda’s newest luxury beachfront destination welcomes members, residents and visitors with elevated dining, pool and beach experiences, live entertainment and relaxed coastal hospitality.
Fairmont Southampton will open Palmetto Beach Club on Thursday, August 13th, marking the first opportunity for members, residents and visitors to once again experience one of Bermuda’s most iconic destinations.
Palmetto Beach Club marks the beginning of Fairmont Southampton’s return, reintroducing the warmth, hospitality and unmistakable sense of place that has defined the resort for more than five decades. As the first completed guest experience ahead of the resort’s full reopening later this year, it offers a glimpse into the next era of one of Bermuda’s most iconic destinations.
Set along Bermuda’s South Shore, Palmetto Beach Club has been thoughtfully designed as Fairmont Southampton’s signature beachfront destination, where relaxed coastal luxury meets effortless Bermudian hospitality. The Grill, the Beach Club’s all-day restaurant, anchors the experience alongside a spectacular oceanfront infinity pool, private cabanas and dedicated beach service. An expansive event lawn, wellness programming, handcrafted cocktails and live entertainment round out the offering—creating a world-class destination for long, sun-soaked days that transition seamlessly into memorable evenings by the Atlantic.
Palmetto Beach Club was developed by Paris Society Consulting, Ennismore’s in-house F&B studio, which is behind some of the world’s most celebrated restaurants, bars and beach clubs; the experience combines internationally recognized hospitality expertise with a design and atmosphere unmistakably rooted in Bermuda’s character.
“The opening of Palmetto Beach Club is more than the launch of a new destination — it’s the moment we begin welcoming guests back to Fairmont Southampton,” said Kiaran MacDonald, Regional Vice President and General Manager. “It’s an incredibly proud milestone for our entire team and an exciting moment to once again welcome both returning and first-time guests. We’re thrilled to share the first chapter of our transformation with Bermuda and look forward to delivering the exceptional hospitality and heartfelt service we are known for as we continue our journey toward the resort’s full return.”
A NEW WORLD-CLASS BEACHFRONT DESTINATION
Overlooking Bermuda’s renowned pink sand beaches and turquoise waters, Palmetto Beach Club has been designed as a refined yet welcoming escape that invites guests to slow down and savor the island at its own pace.
At its heart is The Grill, an all-day dining destination celebrating Bermuda’s coastal flavors through an elevated yet approachable menu featuring freshly prepared sushi, vibrant salads, premium seafood, expertly grilled steaks, handcrafted pastas and seasonal local ingredients. Complementing the culinary offering is a cocktail program inspired by Bermuda’s rich rum heritage, alongside an evolving calendar of live entertainment, wellness experiences and social gatherings that celebrate the island’s vibrant culture.
Whether relaxing beside the pool, enjoying attentive beach service, retreating to a private cabana or gathering with family and friends over sunset cocktails, every element of Palmetto Beach Club has been thoughtfully curated to create a destination that feels effortlessly Bermudian whilst delivering world-class resort hospitality.
Initially, Palmetto Beach Club will operate Thursday through Sunday from 10:00 AM to 10:00 PM.
BEACH CLUB ACCESS
Prior to Fairmont Southampton’s wider reopening, Bermudian residents and visitors are invited to experience Palmetto Beach Club through a limited-time Day Pass program, available to reserve in advance via OpenTable, subject to availability.
A Day Pass offers access to Palmetto Beach Club’s oceanfront infinity pool, pink sand beach and attentive poolside service, with the option to enhance the experience through private cabana reservations and selected add-on experiences.
The Grill is welcoming guests for both lunch and dinner by advance reservation via OpenTable for a limited time ahead of Fairmont Southampton’s wider reopening. From leisurely lunches overlooking the South Shore to dinner as evening falls over the ocean, this introductory season offers a rare opportunity to experience The Grill throughout the day—before the restaurant transitions to dinner service only for the public once the resort reopens.
Once Fairmont Southampton has fully reopened, Day Passes will be phased out, with access to Palmetto Beach Club and daytime dining at The Grill becoming exclusive to hotel guests and Resort Members. The Grill will, however, remain open to Bermuda residents and visitors for evening dining by advance reservation.
Day Passes, cabana reservations and dining at The Grill can be booked through OpenTable. Learn more at: https://fairmontsouthamptonbermuda.com/
RESORT MEMBERSHIPS
Resort Membership offers an opportunity to make Palmetto Beach Club and Fairmont Southampton part of everyday island life, with year-round access to the Club’s oceanfront infinity pool, pink-sand beach and signature experiences.
Membership benefits include unlimited rounds of golf, access to the hotel’s gym and indoor spa pool, preferred dining reservations at The Grill, priority access to signature events, and special discounts at the spa. Members will also enjoy curated recreational and wellness experiences, together with an evolving collection of exclusive privileges designed to enrich every visit.
Applications are now open for a limited number of Resort Memberships. To learn more or apply, visit: https://fairmontsouthamptonbermuda.com/
A LANDMARK TRANSFORMATION
The opening of Palmetto Beach Club marks a defining public milestone in Fairmont Southampton’s transformation, representing more than US $550 million in investment and reaffirming the property’s position among the world’s premier luxury resort destinations.
Delivered through the partnership between Gencom, Accor and Fairmont Hotels & Resorts, in collaboration with the Government of Bermuda, the transformation reflects a shared commitment to restoring one of the island’s most significant hospitality landmarks.
Upon reopening later this year, Fairmont Southampton will feature 593 redesigned guestrooms and suites, a collection of new and reimagined restaurants and bars, enhanced wellness facilities, refreshed meeting and event spaces, the iconic Turtle Hill Golf Club and an expanded portfolio of guest experiences for both international visitors and the local community.
“The opening of the reimagined Palmetto Beach Club marks an important milestone in Gencom’s generational investment in Fairmont Southampton, one of the Atlantic’s most iconic resort destinations,” said Karim Alibhai, Founder and Principal of Gencom. “The transformation underway will elevate the iconic resort property and reinforce Bermuda’s position as a premier global destination for luxury travel experiences.”
CREATING OPPORTUNITIES FOR BERMUDA
The opening of Palmetto Beach Club marks the next phase of recruitment for Fairmont Southampton, with a strong commitment to hiring and developing Bermudian talent across every area of the resort.
As additional areas reopen later this year, recruitment will expand across culinary, food and beverage, engineering and beyond, restoring Fairmont Southampton’s position as one of Bermuda’s largest tourism employers. This continued growth will also support the local suppliers, partners and businesses playing an integral role in bringing the resort’s transformation to life.
For those interested in becoming part of Fairmont Southampton’s next chapter, explore current career opportunities or register your interest in future roles by visiting: https://fairmontsouthamptonbermuda.com/
STAY CONNECTED
In the weeks leading up to opening, Fairmont Southampton will share exclusive behind-the-scenes content, first looks, culinary previews and opening celebrations across its social channels.
Follow the journey:
Instagram: https://www.instagram.com/fairmontsouthampton/
Facebook: https://www.facebook.com/FairmontSouthampton
LinkedIn: https://www.linkedin.com/company/fairmontsouthampton
Day Passes, cabana reservations and dining at The Grill can be booked through OpenTable. Learn more at: https://fairmontsouthamptonbermuda.com/
ABOUT FAIRMONT SOUTHAMPTON
Fairmont Southampton returns as one of Bermuda’s most iconic destinations—a resort with more than five decades at the heart of the island’s tourism and social landscape. Following an investment in excess of $550 million and realized with the support of the Government of Bermuda, the reopened resort will feature 593 guestrooms and suites, exceptional dining experiences, an award-winning golf course, an expansive spa, elevated meeting and event facilities and the new Palmetto Beach Club.
The opening of Palmetto Beach Club marks the first milestone in this exciting journey, offering members and guests an early opportunity to experience Fairmont Southampton’s renewed vision of luxury, connection and Bermudian hospitality ahead of the resort’s wider reopening. Visit www.FairmontSouthamptonBermuda.com to stay connected.
ABOUT GENCOM
Gencom is a U.S.-based investment firm that owns, operates and develops prized real estate around the world, with an emphasis on luxury hotels, resorts and branded residential properties; and which is also an active owner and investor in hospitality operating platforms. Gencom’s current real estate portfolio comprises some of the world’s most iconic hotels, resorts and destinations with key operating partners such as Four Seasons, Ritz-Carlton, Rosewood, Auberge, Fairmont, Hyatt, and Marriott.
Founded more than 40 years ago, Gencom has grown to become one of the nation’s leading firms specializing in the development and management of luxury resort and residential properties, alongside full-service hospitality operating platforms. Today, the Gencom portfolio is comprised of nearly $8 billion in assets under management and includes 24 owned assets in operation or under development with over 6,000 hotel rooms around the world; in addition to 185 properties and 50,000 keys through its third-party management affiliate, Pyramid Global Hospitality; and over 2 million square feet through affiliate Convene. For more information, visit www.gencomgrp.com.
ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts is renowned for the international luxury hospitality brand’s unrivalled portfolio of over 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations. Fairmont is part of Accor, a world-leading hospitality group counting over 5,800 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences. fairmont.com | all.com | group.accor.com
