The International Bermuda Partnership Summit was held at the Hamilton Princess & Beach Club on Monday
Refining the way travellers want to see the island could be key to broadening the marketing base.
It was a topic during a panel discussion on the State of the Industry: Trends Shaping Travel Today at the Bermuda Tourism Authority’s International Bermuda Partnership Summit held at the Hamilton Princess and Beach Club this week.
The event drew industry stakeholders in hospitality, business, marketing and aviation to assess Bermuda’s outlook.
In a question from the audience, one representative from the non-profit sector asked panellists how they can effectively collaborate with the Bermuda Tourism Authority to help lure visitors to key historical sites on island.
Journalist and communications strategist Scott Mayerowitz, Founder of GlobeTrotScott Strategies gave some practical advice.
Marico Thomas, Chamber of Commerce President asked the panel how Bermuda can improve upon its entertainment offerings.
